FCP X Does Care about Professional Filmmakers

As noted in this article by HD MAgazine:

That isn’t really the point, though. It’s a beta, and it will work one day soon. What’s important is that many people have claimed that Apple are abandoning the ‘professional’ market – yet surely broadcast I/O is only useful to professionals? I’m sure it’s not trivial to include this support in the software, which demonstrates a willingness on Apple’s part to address the concerns of those working in broadcast and other ‘high-end’ post-production.

As I’ve figured all along, Apple is taking there time, whenever possible, to build incremental improvements into the all-new FCP X. This way, they choose to build the best way to perform any task giving FCP X a state-of-the-art user interface and quality performance. This takes time. It’s will take time to see all the missing professional tools return to X, but when they do, they will undoubtedly rival the tools of Avid and Premiere.

It’s just like when Apple incrementally adds features and seemingly basic functions to their iOS devices. Sometimes they are late to the party. Cut, Copy, and Paste functions weren’t in the iPhone for a long time. Many critics just figured that Apple was stupid and without sense. “Of course we all want Copy and Paste. Apple’s developers are idiots,” so the criticism went. But when Steve Jobs demonstrated the Copy and Paste tools they implemented to the iPhone (again, seemingly late to the party) it was apparent that Apple took their time to introduce these tools till they found the best user experience possible to implement these functions.

It is important to Apple that the functions their devices and apps do are as thought-through as possible. This I respect, and hope Apple will continue to be so thoughtful and progressive.

Smart Video Converter (Free) Review

It might not be the prettiest app for the desktop, but who wants to spend lots of time admiring a video converter anyway?  Besides, I’d trade “pretty” for a “smart” app any day.

Smart Video Converter was there for me in my time of need.  As a video professional on a tight budget, I went looking online for a reliable video converter that would turn WMV files into something usable for Final Cut Pro X. What I found were a bunch of pricey apps that would do the trick, but, like I said, I’m on a budget, and the project needs to be turned around quickly.

The best prices to be found for converter apps were on the Mac App Store by far.  I looked into some apps that were available online, and I’m sure they would be more than adequate. But that’s the thing: I only need a video converter to be adequate. Video conversion isn’t the end; it is the means to an end in my video production workflow. So I don’t want to spend much — if anything — on an app that will perform only one task that suits my needs.

Smart Video Converter is free, and just about the only free option. See as how there was the price point, it seemed the right app for the job.

In no time at all you can figure this app out. I noticed that on two exports the app hasn’t completed the conversion I gave it, and I’m not sure why. However, these instance appear to be unusual. The other six conversions I’ve asked of it have worked without missing a beat; as long as you setup the conversion process correctly to start, you’ll get a reliable conversion. And, as I said, it doesn’t take a rocket scientist to figure the app out.

There is one other limitation I’ve encountered though: not all the formats you can convert to will deliver the same quality. For instance, I originally wanted .MOV files, but these conversions were not as a good quality as .MP4 I processed using Smart Video Converter. Who knows why.

The important thing is that the files that I of have — MP4s — do the trick.

Yeehaw! Good FCP X Update at Last

Update: Something else pretty important that was announced is 7toX: the tool that transforms FCP 7 projects into FCP X projects. This I honestly wasn’t expecting we would ever see. But not only have has this third party delivered this tool, but another tool called Xto7 that does the same thing in reverse!

We finally are getting the quintessential updates that we all have been dreaming of.

Here are the specified changes from the App Store's Update Page.

What’s notable for me is:

  • Multicam Editing
  • Advanced Chroma Keying
  • Edit Layered Photoshop Graphics

These are three tools that had better live up to the requests. Well, I shouldn’t be too critical. As it is, I’m one of FCP X’s biggest fans. But these features/tools which I used on a frequent basis in FCP 7 have been sorely missed with FCP X.

Now there should be much rejoicing, and possibly less moans and groans from the independent and broadcast filmmaking circles.

Link Bait Will Kill Us All

Have you noticed that the news you read today from tech news sites reads a lot like what you read yesterday? And the day before? And the week before that?

I’m tired of the same old tech news. Aren’t you? You visit a top-recommended tech-related website to find that 50% or more of their content is link bait. Seriously, GizmodoMashable? I expect more from the tech aficianados. For one thing, they are on the bleeding edge of technology and claim to know how gadgets ought to be used. Why aren’t they providing tech expert insights into practical workflows utilizing gadgets? Why are they dribling on about the abstracts of using social networking platforms without offering first hand accounts of tech on the field?

Stop announcing new gadgets and use them. Then, give a real report about them.

I want to see demo videos and photo galleries of their experts using products the way they say they ought to be run so that users, like myself, understand how to optimize our tools. We shouldn’t be as lost about the topic after reading an article as we were when we started. We’re a visual generation. Illustrate the tech story, opinion, or observations with some hands-on videos or photos.

It’s not just Gizmodo or Mashable at fault here. Honestly, I like some of their content. But they also consistently disappoint. Links that are worthy to be reshared are one thing, but link bait is another. Tech websites are becoming a disgrace for the tech/geek community.

Figuring Out Daedalus Touch

A view of the beginning of this blog post in Daedalus Touch

I have a hankering for beautiful apps. I know they can be had on Mac OS Lion, but usually they cost more than twice as much as those on the iOS App Store. This was one reason I chose the iPad over a new Macbook this past February. I knew that for the tasks I run on any given device the iPad 2 is able and economical.

A great case in point is Daedalus Touch. This is a slick text editor that I discovered over the Thanksgiving weekend during Black Friday sales (it was 66% off). It actually cost me less than my preferred Starbuck’s drink (a White Chocolate Mocha with half a shot of raspberry). Assuming Daedalus Touch did all it said it does, it would be some of the best $3 I spent this year.

Thus, a review to see whether it was worth forfeiting one hot beverage.

What is Daedalus Good For?

Daedalus aims to stand out from the rest of the crowd of mobile text editors with its gesture controls. I realize, for some, this is a bit gimmicky, but the gimmick rocks in Daedalus Touch (DT), for me. Most all gestures in the app for navigating my writings are a breeze.

And where the gestures come to life is in the unique metaphor DT uses to order the notes. Rather than bins, folders, notebooks, and the like, what we have in DT are stacks of sheets. A solitary note is called a sheet, as it appears to be in the visual interface. Sheets go together in stacks. The top navigation is called Stacks. Swipe through Stacks to watch them smoothly glide across the screen with your gliding finger. Open a stack with a reverse pinch of two fingers to reveal all the notes in each stack. The gesture controls are so responsive it’s as though they happen a split second before you make them.

These are Stacks in Daedalus Touch

Beyond these gestures for an elegant way of navigation, DT also has good settings for the look- and-feel of the app, as well as the “Best in class keyboards row,” as the developers put it on their website, The-Soulmen.com. “Quick access to otherwise hard to reach special characters. Intelligent insertion, [content wrapping], tabs, fwd delete, fully customizable.” —

A brief but sharp criticism of Evernote

I want to take a rabbit trail here to criticize the poor navigation controls of Evernote. Evernote’s notebook and tag organization is out of this world for all devices, but when it comes to gestures on iOS devices, it falls into a dark pit. Evernote’s use of gestures — one of the great strengths of i- devices — is practically nonexistent. Rather than swipes, pinches, and the like, which are a forté for the iPad and iPhone, most navigational functions are by way of oh-so disengaging single taps. And for the record, if Evernote’s use of gestures was up to snuff, I probably wouldn’t bother with other text editors. I’m still looking for the iOS text editor that does it all to my liking.

— Back to the Originally Scheduled Review

Another clever quirk about Daedalus Touch is the minimalistic search function. I must use the search function in my note apps at least once every time I use them for more than five minutes, so it’s important to me search works well in any app. I like to skip adding tags and the like to my notes, so it matters to me that the Search tool reads all of my notes and tells me wherever words are in use.

In DT, the search fluidly updates results as I continue to refine my search, so if I use just one word — let’s say, ‘John’, as an example — without even a need to hit the Enter key, Stacks of Sheets with ‘John’ in them are highlighted in yellow. and you may lengthen your query with a multiple word sequence. Let’s say in my case I write the whole search query of ‘John Adams.’ DT keeps up with me and narrows down the results in a snap. Only Sheets with ‘John Adams’ remain highlighted. This is Search from Heaven (i.e. to my liking).

But is it a Superior Writing App?

There really isn’t a writing app on for the iOS devices that beats Pages with a relatively complete set of tools. But as many writers have discovered with the iPad, it’s an excellent tool for writing free from the distraction of multiple apps running on your desktop and notebook devices. It’s liberating to write at great lengths with a clean and simple app on the iPad. So it doesn’t matter so much that it’s a simple and bare-bones app that lacks lots of formatting control. What matters is that DT is distraction-free, easy on the eyes, bug-free, syncs with Dropbox (if you’re into that), and capable of simple formatting techniques, like Markdown by John Gruber.

I didn't even mention the customizable row of keys added to the keyboard...

So I say download Daedalus Touch. I’m using to write e-pub content, write for my blog, and write scripts for Movieology. I don’t think I could be happier with the iOS version. Now, if there were a companion for the Mac desktop that would sync with my DT files, we would have it made!

Is the iPod Touch just for Teenagers?

I’ve really enjoyed the iPod commercials over the years that didn’t reduce the user group to a specific age range. The iPhone commercials — even now — demonstrate that the iPhone can be handy for everyone. The iPhone and iPad are ageless, as it were.

A commercial like this for the iPod Touch leaves nothing to the imagination. If we didn’t know who was using the Touch before, or who it is meant for, we do now. This awesome device that’s practical and enjoyable for everyone is relegated to the teenagers, in Apple’s marketing point of view.

I guess this is to be expected, what with ads promoting the sales of their i-device for the holidays. But I do wish they had kept up the “It’s useful for everyone” message, as this is the truth. The iPod Touch is handy for all that are not willing to fork out the monthly bill for the iPhone and its contracts.

Black Friday Adobe Pro Software Sale

Black Friday Adobe Professional Software Sale »

I highly recommend you check out the sales for Adobe’s Creative Suite products that are going on today. AppleInsider.com highlights/compares significant discounts from a variety of reliable stores online for Adobe products, along with other sales for Microsoft Office for Mac and VMware Fusion. Finding deals like these legally the rest of the year is nigh to impossible.

Why the iPod Touch is Special

Why the iPod Touch is Special »

Even now that I use an iPhone, I’m still finding uses for my Touch. Besides being swell for music playback with a long-lasting battery life (unlike the iPhone), it makes a good pocket web browser, remote control for my TelePrompter, gaming device for my daughter, and e-reader when my iPad is not around. And when I’ve run out of space for misc. apps on my 16gb iPhone, the Touch carries the extra apps with its 32gb capacity. Matt Ryan highlights five other great uses for the device in his post.

Don’t Compare the Fire to the iPad

What LockerGnome.com said »

The tablet wars have been re-stoked by the advent of the Kindle Fire. So critics and reviewers everywhere have been doing the first thing that comes to mind when they review the Fire: they compare it to the Apple iPad. This is ludicrious, and I agree with the post on LockerGnome.com in that the price point between these two negates the comparison. Customers should expect a significant difference in features between a $200 Kindle and a $500 iPad (let alone a potentially $800+ model).

But what we may compare is the craftsmanship of the two. Apple products usually come out on top.

Amazon’s products aren’t always as revolutionary or innovative as even the B&N Nook. And while we’re on that matter, why are there so few comparing the Kindle Fire to the Nook Tablet? Obviously, these two devices are the one’s competing in the “New” category. And even so, there are noticeable price and feature differences between the two.

Maybe what we should be comparing the Fire to is the Nook Color, which was released last year. If I were putting my money in a new tablet, I’d go for the Nook Tablet. If I were comparing Nook Color to the Kindle Fire, I’d probably go with the Fire because I’d expect the Fire to be an improvement as a newer product.

Final Cut Pro X is Growing in Favor with God and Editors

Click image to see original article

Ben Balser just released a tutorial for X. Grant you, he has his product invested in Apple’s new editor, so he is going to like it and promote the professionalism of editors using FCP X. One might question whether he has a serious bias towards Apple’s product because of his considerable investment in it.

Even so, this isn’t to say he is biased. I like what he says in the quotes from this article as he’s taken the time to wrap his mind around the paradigm shift Apple introduced in FCP X. He’s got his head in the game — unlike many pundits that have lashed out at X without giving it thoughtful consideration. Ben notes there are simply significant traits to X that are not conducive for consumers. And the recent free update Apple released fixing various bugs and what-not had everything to do with addressing professional editors concerns — not the whimsies of soccer moms.

Of course, this is just one article that’s extolling FCP X. There are many others. Such positive articles are just not heard of as much as the quarreling forums of rabid independent editors that are drawing a crowd for blasting Apple products. Disliking something about Apple is ever in vogue. Well, I hope to be above such simple-minded trendiness, and find out for myself what FCP X is really made of.

Starting tomorrow, I’m aiming to produce my first video ever in X. It’ll be put to professional use from day one in my workflow. Do I expect to encounter some bumps along the way? I’d be a fool if I didn’t. I will soon see just what to make of the FCP backlash, and whether X is or isn’t as professional as everyone is debating. I’ll keep you posted!